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Communication and Media (C&M)


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The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries.

Bachelor of Media Communication (3+0) in collaboration with Swinburne University of Technology, Australia
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry. This programme encompasses a major in Social Media and Advertising with a minor in Digital Marketing. A major in Social Media and Advertising gives students a comprehensive understanding of social media platforms and learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
University: INTI International College Penang
Duration: 3 Years
Study Level: Degree
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The Diploma in Digital Media aims to prepare versatile, and competent digital media practitioners by providing the most up-to-date technology and experiences in a fully digital environment that replicates the industry standards

Diploma in Digital Media
The Diploma in Digital Media aims to prepare versatile, and competent digital media practitioners by providing the most up-to-date technology and experiences in a fully digital environment that replicates the industry standards. As an industry-driven course, this programme teaches students industry standard software, production protocol and allows students to expand their creative potential through the combination of theories and practical work in many aspects of new media.
University: INTI International College Penang
Duration: 2 Years
Study Level: Diploma
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This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour,

BA (Hons) Advertising and Digital Marketing Communications 3+0 in collaboration with University of Greenwich, UK
This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

i. A rigorous combination of established marketing theory and cutting-edge advertising digital practice
ii. Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
iii. The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
iv. Offers exemptions from CIM and IDM examinations
v. One of the first degrees of its kind in the UK, and unique in Malaysia
University: SEGI College Penang
Duration: 3 Years
Study Level: Degree
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Bachelor of Fine Art (Hons.) Graphic Communication Bachelor of Fine Art (Hons.) Graphic Communication offshore program USM-EQUATOR is a 4-year full time programme conducted at Equator College, Penang. The candidates must complete 128 units to graduate. Upon graduation, graduates will be awarded Bachelor of Fine Arts with Honours (Graphic Communication). Academic modules and quality of the programme conducted at Equator College is the same with the main campus programme. Students for this program are able to access student facilities in both Equator and USM campuses. Equator College Degree

Bachelor of Fine Art (Hons.) Graphic Communication
Bachelor of Fine Art (Hons.) Graphic Communication offshore program USM-EQUATOR is a 4-year full time programme conducted at Equator College, Penang.
The candidates must complete 128 units to graduate. Upon graduation, graduates will be awarded Bachelor of Fine Arts with Honours (Graphic Communication). Academic modules and quality of the programme conducted at Equator College is the same with the main campus programme. Students for this program are able to access student facilities in both Equator and USM campuses.
University: Equator College
Duration: 3 to 4 Years
Study Level: Degree
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Diploma in Marketing Communication “Every organisation in today’s competitive business environment — be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant — needs to be able to market to their target audience or customer. Business does not happen without good communication design. The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives. Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.” Equator College Diploma

Diploma in Marketing Communication
“Every organisation in today’s competitive business environment — be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant — needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives. Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.”
University: Equator College
Duration: 2½ Years
Study Level: Diploma