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Communication and Media (C&M)


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Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics.

Bachelor of Arts (Honours) in Public Relations
Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry. This programme provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
University: UOW Malaysia KDU
Duration: 3 Years
Study Level: Degree
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3+0 B.A. (Hons) Mass Communications, University of Herfordshire, UK The 3+0 BA (Hons) Mass Communications, offered in collaboration with the University of Hertfordshire, UK offers students an opportunity to explore possibilities in Film, Journalism, Media Cultures and New Media Publishing. Students will be able to critically examine films, learn to write like a journalist, study popular media and use software packages to design layouts for magazines and websites, and be prepared to make full use of new media tools. INTI International College Penang Degree

3+0 B.A. (Hons) Mass Communications, University of Herfordshire, UK
The 3+0 BA (Hons) Mass Communications, offered in collaboration with the University of Hertfordshire, UK offers students an opportunity to explore possibilities in Film, Journalism, Media Cultures and New Media Publishing. Students will be able to critically examine films, learn to write like a journalist, study popular media and use software packages to design layouts for magazines and websites, and be prepared to make full use of new media tools.
University: INTI International College Penang
Duration: 3 Years
Study Level: Degree